On Thursday, July 30, Amazon Inc.(AMZN) released its Q2 2026 earnings report. Given its crucial position as a Mag 7 mega-cap straddling both tech and e-commerce, Amazon’s earnings reports are usually closely watched by the broader investing community.
Key Takeaways:
- Amazon reported its Q2 2026 earnings report on Thursday, which widely outperformed analyst expectations.
- The Mag 7 mega-cap overshot expectations in earnings per share by over $3, and reported revenue of $200.6 billion — 20% higher than 2025’s numbers.
- There are many ways for advisors to capitalize on Amazon’s momentum, be it through a thematic fund like the Amplify Online Retail ETF (IBUY) or a value approach like State Street SPDR Portfolio S&P 500 Value ETF (SPYV).
Amazon resoundingly outperformed Q2 expectations across the board. Earnings per share came in at $5.75 — $3 higher than what many analysts had anticipated. Net sales reached $200.6 billion — 20% higher than last year’s numbers and again outperforming analyst expectations.
Amazon Web Services cloud computing platform was another key area of outperformance. The company reported that AWS generated $42.2 billion for the quarter, topping expectations by nearly $2 billion.
Amazon’s AI Investing is Paying Off
This development is particularly critical, as it addresses widespread skepticism about whether the tech industry’s relentless AI investing is going to pay off. Judging from Amazon’s latest results, the company’s AI investments are certainly proving worthwhile in near-term gains.
“AWS is booming, growing 36.7% year-over-year in Q2 — our fastest growth in 18 quarters — and our AI and Chips businesses each eclipsed run rates of more than $25 billion,” added Andy Jassy, CEO and President of Amazon. “In Stores, we again set record delivery speeds for Prime members in the first half of the year — over 40% more items delivered same-day or overnight, with Grocery and Everyday Essentials growing meaningfully faster than the rest of the business. And, Advertising had another strong quarter with 26% year-over-year growth. There’s a lot to be excited about, and we have much more coming for customers in the second half of the year and beyond.”
Amazon’s successful quarterly results capped off a major week of Big Tech quarterly earnings report. Microsoft reported similarly successful results, buoyed by its AI cloud business. Meanwhile, Meta struggled amid weakening free cash flow and an underwhelming revenue forecast.
See More: How VALQ Capitalized on June’s Historic Value Migration
IBUY and SPYV: Two Different Vehicles for AMZN Exposure
Advisors and investors looking to capitalize on Amazon’s post-earnings momentum have several ways of doing so through the ETF wrapper. One prominent option is the Amplify Online Retail ETF (IBUY).
IBUY’s portfolio contains a variety of e-commerce giants from across the globe. This includes Amazon and other major names like Wayfair, Etsy, and Peloton. Because IBUY allocates capital relatively evenly across its portfolio, the fund captures Amazon’s growth without leaving investors overly dependent on a single market giant.
Value investors holding the State Street SPDR Portfolio S&P 500 Value ETF (SPYV) are also reaping the rewards right now. This may come as a surprise to those who still view Amazon strictly as a growth stock, but the retail and tech giant currently commands a top holding spot in SPYV’s value-focused portfolio.
Whether it’s through a thematic fund like IBUY, a value approach like SPYV or another strategy, now is a good time to consider the best available investment options because it looks like the best may be yet to come for Amazon.
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